Exit Bee and the MVP

Milko #kantoalithino with Giannis Antetokounmpo

Campaign: #KantoAlithino  |  Brand: Milko

Client: Delta Foods  |  Agency Partner: MIG Media / Mediatech


Milko, a chocolate flavoured milk brand of Delta Foods went through a re-branding exercise. Milko is also a sponsor of Giannis Antetokounmpo the recently awarded NBA Most Valuable Player of the year 2018-2019.


To achieve high engagement rates reaching an extended audience with a 30sec video celebrating the monumental achievement of Giannis Antetokounmpo.


Exit Bee set up different on exit campaigns taking into account different user behavioral patterns. The campaigns were further optimised using contextual targeting.

Here’s a screenshot of the Exit Bee Full-Screen format:

Exit Intent Ads - Giannis Antetokounmpo - MVP Video Campaign

We went with a minimal full-screen campaign focusing only on the video. There was no branding outside the video, just the “Congratulations Giannis” text above.


The campaign achieved outstanding results with at least 10sec Video views at 23,35% and minimal user drop out for Video Completion Rate at 16,76%.

Smart Exit Ads re-imagine what’s possible in display advertising by using behavioral analysis to deliver the right message to the right user at the right time, achieving tens of times higher CTR than the average banner.

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