We partnered with Mindshare and created a two-step strategy to maximise Estee Lauder’s native advertising ROI.
We used Smart Exit Ads and behavioural targeting to reach two visitor segments:
- Visitors that exited the publisher’s website without having seen the native post
- Visitors that exited the website after reading the native post
The goal of the first campaign was to recover abandoning visitors and take them to the native post.
The goal of the second campaign was to capitalize on the just created product awareness and suggest a purchase.
Download the case study to see what we did and how it performed.