Case Study Grow Email List


Grow Email List

The Challenge And How Exit Bee Helped is an online travel website, whose target audience are young people and students, aged from 18 to 24.

The website offers a variety of different group trips and organized excursions, all at very good prices, ideal for young people that want to travel but are on a budget.

Email has proven to be one of the most converting and cost-efficient channels for 18-24, so they were eager to grow their email list and uncover all the potential leads in their abandoning websites visitors.

In order to create a highly successful Exit Bee campaign, we took the audience’s distinct characteristics into account, incorporating their need for cheap and exciting trips into our copywriting, as well as choice if graphics & colours to create something young and fresh.

The results justified us, as the email campaigns have been converting consistently around a 3% rate, helping deliver awesome trips to a larger audience.